The questions we get most often.
Filter by the tier that fits your practice. General answers apply to everyone.
Do you work with my competitors?add
No. We partner with one practice per specialty, per city. If your market is already taken we tell you on the first call. No exceptions.
Who owns the website, content, and accounts?add
You do. On monthly terms the first year is split into 12 payments, and once paid in full everything is yours. Pay upfront and you own it from day one. Your site, your content, your Google Business Profile, your directory listings. Transferable on request.
When will my site be live?add
Most sites launch within 30 days. The Workup and design phase happen first, then we build.
How long until I see results in AI search?add
Think of it like building a practice. You do not open the doors and fill your schedule on day one. Measurable movement in AI search typically starts within the first few months. Each quarter after that, results compound as AI re-indexes and your citation authority grows.
How is this different from a traditional website design firm?add
A website design firm ships a site. We ship a position. The site is one component alongside primary source content authored under your name, entity consistency across every authoritative medical database, review strategy, Google Business Profile management, and ongoing stewardship. The deliverable is being the name AI returns in your market, not a WordPress theme.
What happens if I leave my practice or change markets?add
Your personal site, credentials, Person and MedicalWebPage schema, and authored content all move with you. If your new market is open we can continue engagement there. If the new market is already taken, we help you transition your existing authority assets so nothing is lost.
Is this right for a newly employed or recently matched physician?add
Yes. The years right after match and through early career are the most valuable time to build personal authority. Foundation is designed for this moment: a personal site, indexed credentials, Google Business Profile, and the entity scaffolding AI search will keep crediting you for years, even if you change employers, cities, or practice structures.
Can I build authority before I own a practice?add
Absolutely. Foundation is built around the physician, not the practice. Your authority layer lives on your name, credentials, and sub-specialty. If you own a practice later we upgrade the engagement; if you stay employed the personal layer keeps working regardless of who signs your paychecks.
Can I start with Foundation and move up later?add
Yes. Foundation clients upgrade to Partnership when they move into practice ownership or take on market-level ambitions. Everything already built becomes the anchor of the larger architecture. No rebuild, no loss.
What if my practice has multiple surgeons?add
We partner at the practice level. Your practice takes the one-per-market slot for your specialty, and inside it each surgeon can have their own personal authority build, differentiated by sub-specialty, focus area, or procedure type.
A knee-focused joint reconstruction surgeon and a hip-focused joint reconstruction surgeon do not compete for the same AI citations even though they share a specialty umbrella. Each gets a personal site and authority layer woven into the practice's collective presence. When a new surgeon joins, they slot in the same way.
What if a partner at my practice uses a different agency?add
Common, not a problem. A partner who independently runs their own personal site through another firm keeps that relationship.
What we will not do is share the practice-level layer with another agency. The practice site, Google Business Profile, directory listings, and review architecture all need one owner. Personal sites: manage however you want. Practice layer: one firm.
Do you replace our current website or rebuild it from scratch?add
Rebuild from scratch. Custom code, purpose-built architecture, schema engineered for AI citation, zero plugin bloat. We migrate content worth keeping and retire the rest.
How does Partnership integrate with our EHR and scheduling?add
We integrate with what you already run. Online scheduling, patient portal links, EHR-linked forms, referral workflows, all connected cleanly to the new site without replacing your clinical stack. We do not touch the EHR itself. We connect to it.
Our practice has multiple locations. How is authority architected?add
One practice entity at the top. Each location gets its own Google Business Profile, local citations, and structured-data footprint tied back to the practice's canonical identity. AI search understands "same practice, multiple locations" rather than separate businesses competing with each other.
Sovereign is designed for this: multi-location consistency, cross-location citation strategy, regional review architecture, and editorial operations that feed all locations from a single content engine.
We have surgeons across several sub-specialties. How do you differentiate each?add
Each physician gets their own authority vertical. Their name, credentials, sub-specialty focus, procedure library, and authored content are indexed separately so AI treats them as distinct entities even though they share a practice. The practice remains the umbrella. Inside it, each surgeon becomes the cited answer for queries in their specific sub-specialty.
Does Sovereign include ongoing editorial operations and custom integrations?add
Yes. A dedicated editorial operation under the physician's name: monthly long-form content, physician-reviewed patient education, ongoing schema updates, citation monitoring, and review response strategy. Custom integrations with specialized tools or unique workflows are scoped per engagement. Designed for practices whose growth depends on sustained, engineered authority operations.
Still have questions?
Begin your Workup. We will answer everything that applies to your market, specialty, and practice structure directly in the diagnostic report.