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The Vanguard Journal

BUILT FOR THE ONES LEADING.

If you are reading this, you are already further ahead than most. AI, medical authority, and patient acquisition, reported honestly for the physicians and practices rewriting the next decade of medicine.

A strategist walking a surgeon through her digital blueprint of SEO, Google Business Profile, reviews, and social profiles
workspace_premium Case Study February 22, 2026 · 12 min read

The Blueprint: 5 Years of Building One Surgeon's Digital Authority

Before there was a Propelled MD, there was one orthopaedic surgeon who trusted us with her personal brand for five years. The lessons we learned, through a wipe, a hedged bet, and an eventual consolidation, are exactly why we built a dedicated medical agency. The honest case study.

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Intelligence from the field.

13 ARTICLES · OCTOBER 2026
Match Day checklist for new physicians
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Match Season October 18, 2026 · 3 min read

The Match Day Checklist: 10 Things to Do Online the Week You Match

You Matched. Before July 1, take one week to set up the online presence that will follow you for your whole career.

Search results for a residency applicant name
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Match Season October 15, 2026 · 3 min read

Residency Programs Google You. Here Is What They Find.

Interview season is here. Before a program ranks you, someone may search your name. Make sure what they find works in your favor.

A surgeon facing a network that links their name to Google Business Profile, Maps, Healthgrades, PubMed, and their website
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Personal Brand April 19, 2026 · 6 min read

Why Your Name Matters More Than Your Website

AI search indexes physicians, not URLs. Your name is the primary asset now, and the one most practices fail to build.

Template medical practice website beside a custom neurosurgeon website with consultation booking, shown on two tablets
Premium April 12, 2026 · 9 min read

The $100K Website: Why Elite Surgeons Are Walking Away From Templates

The financial case for custom builds in a market saturated with Wix and Squarespace medical sites.

A single glowing hub connected to surrounding practice dashboards, representing one doctor per market
Partnership April 5, 2026 · 6 min read

The One-Per-Market Mandate: Why We Reject Most Applicants

Exclusivity isn't a marketing tactic. It's a mathematical necessity. Here's the logic behind our selection protocol.

Five smiling newly Matched resident physicians in white coats with stethoscopes
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Early Career March 29, 2026 · 7 min read

You Matched. Now What? A Digital Playbook for New Physicians

The window between matching and practicing is the most valuable asset most physicians waste. Here's what to build.

A physician profile on a medical employer website locked in chains, beside the same physician on a personal website breaking free
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Career Insurance March 22, 2026 · 8 min read

The Career Insurance Policy Every Employed Physician Needs

If your employer controls your bio, they control your career. Why every partner, associate, and employed physician needs a personal site.

Google AI Overview, ChatGPT, and Siri each recommending the same orthopedic spine surgeon by name
AI Search March 15, 2026 · 8 min read

How AI Search Is Reshaping How Patients Find Doctors

The shift most medical practices are sleeping through, and what the winners are doing differently.

AI search recommending an orthopedic surgeon rated 4.6 stars over one rated 4.9, based on what the reviews say
Reputation March 8, 2026 · 6 min read

Why Your 5-Star Google Reviews No Longer Matter

AI doesn't just count your stars. It reads what's between them, and that changes everything for specialists.

Website code on screens overlaid with a network of connected nodes, the entity graph search engines use to identify a physician
SEO · AI Search March 1, 2026 · 8 min read

Entity Authority: The SEO Concept Every Surgeon Needs to Understand

Google stopped ranking websites. It ranks entities now. Here's how to become one the AI recognizes.

Glowing AI letters rising from a circuit board beside Propelled MD chevrons
Manifesto February 8, 2026 · 6 min read

Meet Propelled MD: The Clinical Vanguard for AI-Driven Medical Web

Who we are, why we built this, and what separates us from every other "medical marketing" agency.

Circuit board with Propelled chevrons printed across the chips
hub Origin February 15, 2026 · 10 min read

From Propelled IT to Propelled MD: The Agency Built at the AI Frontier

The story of how a decade of small-business web engineering made us the obvious choice when AI rewrote the rules for medical practices. An honest look at our roots, our evolution, and the principles that never changed.

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